Insights

Wonder if an item is right for your in-store bakery shoppers? Want to develop an exclusive offering to set your business apart? Want to increase ticket size in a foodservice environment? We've got the answers.

We are not only category experts, we have data to help our customers better understand their markets, competition, shoppers and consumers. Whether determining products, pricing or promotion, our data delivers insights that lead to smart business decisions. CSM Bakery Products gathers this information through:

  • Conducting primary research and intelligence gathering
  • Compiling and analyzing secondary research on the bakery category and foodservice industries
  • Engaging in extensive R&D sensory testing
  • Hosting focus groups, online surveys and customized research

Through this process, we will show you where opportunity exists – and how to get the results you desire.