Case Studies

Share Gap Analysis: The Case of the Missing Cookies

Something was amiss in cookie sales at a large grocery chain in the central U.S. An assessment of category baseline sales revealed a six-month decline. Time to bring in the experts for some deep detective work. CSM Bakery Products answered the call. download full case study »


The Case of Double Trouble for Singles

After implementing a quarterly scorecard and sales tracking system for a 200-store grocery chain in the Northeast U.S., CSM Bakery Products identified a troubling trend: large incremental sales declines in single-layer dessert cakes. Because the chain was just introducing a new line of gourmet round single- and double-layer cakes, the downward spiral was even more distressing. download full case study »