Atlanta – May 8, 2014 – CSM Bakery Products (www.csmbakeryproducts.com) welcomes Gretchen Sussman as Vice President of Foodservice Sales. Most recently, she served as Vice President of Business Development & Industry Relations for the Women’s Foodservice Forum (WFF). Sussman transformed the WFF revenue model delivering the highest sponsorship revenue and membership count in Associations 25 year history.
Prior to joining the WFF, Sussman held executive positions at Primo Water Corporation, Sara Lee Foodservice, Instill Corporation and AmeriServe/ProSource/Martin-Brower Distribution Company in which she was responsible for developing and implementing sales and customer management strategy across foodservice and other non-traditional channels. Sussman also served on the Board of Directors and Executive Committee for the WFF, was a founding member of the Sara Lee North American Diversity & Inclusion Council and currently serves on the Board of Directors for Snappy Salads. She attended the University of Wisconsin and is a graduate of the WFF Executive Leadership Program at the Northwestern’s Kellogg School of Management.
Gretchen remarked about her new role, “I am excited to join the CSM team and help expand the company's footprint in the foodservice industry. As strong player in the in-store retail bakery segment, and several key national accounts in foodservice, I can see a tremendous opportunity to leverage CSM's extensive product portfolio, consumer insights and talented sales organization to further penetrate the foodservice channel."
Gretchen brings an extensive background in strategy development & execution, sales effectiveness, client management, commercial/business acumen, revenue acceleration, team building and cross-functional collaboration. "We are fortunate to have Gretchen join our sales leadership team,” said Jeff Boser, Senior Vice President of Sales, CSM Bakery Products. “As an expert in the foodservice industry and with tremendous leadership strengths, I am confident that she will make a great impact on our ability to deliver strong solutions to our current customers and build a strategy to increase our presence with new customers as well."
Atlanta-headquartered CSM Bakery Products (www.csmbakeryproducts.com) is the secret ingredient behind many of the country’s most successful retail food operations. Our people offer insights, expertise and passion, as well as strong partnerships with in-store bakeries, retailers, foodservice operators and distributors. The company delivers an alluring sweet goods portfolio featuring cakes, icings, muffins and cookie dough. CSM provides innovative business solutions derived from global expertise and a distinguished mosaic of heritage brands including Brill, Multifoods and Henry & Henry. CSM Bakery Products creates the treats that delight consumers and earn their loyalty every day.