Press Release: CSM Bakery Products Welcomes Jeff Boser New Senior Vice President Of Sales

CSM Bakery Products Welcomes Jeff Boser New Senior Vice President Of SalesAtlanta – January 29, 2014 – CSM Bakery Products (www.csmbakeryproducts.com welcomes Jeff Boser as Senior Vice President of Sales. He assumes these responsibilties from Bill Day who announced his intention to retire after more than ten years with CSM. Day will remain on the executive team for the next several months to ensure a seamless transition for customers and sales professionals.

Boser graduated from John Carroll University Ohio with a Bachelor's Degree in Business Administration and joined Frito-Lay® in 1985. He then began working for Heublein Wines in 1994 and in 1996 joined Keebler Company, which was acquired by Kellogg Company in 2000.

While with Kellogg Company, Boser progressed quickly from Director of Regional Marketing and Accounts to Vice President of Sales, Mass. Boser then became Vice President of Sales for the Central Region where he was in charge of sales volumes of $1.5B and 1,200 employees. One year later, he assumed the role of Senior Vice President of Sales for the U.S. where he was responsible for $6B in revenue and a team of 3,200 sales professionals managing all grocery and mass accounts. His most recent role at Kellogg Company was Senior Vice President for Retail where he was responsible for an annual sales volume of $10B.

Jeff remarked about his new role, “I’m excited to join the CSM Bakery Products team. CSM has a rich heritage, exceptional products and outstanding people who are passionate about delivering solutions that drive success for our customers.”

Boser brings to the CSM executive team a wealth of leadership experience as well as best practices from industry-leading food and beverage companies. "I am confident that Jeff’s leadership experience and ability to drive results will support the development of our sales force and elevate category growth within the fresh bakery and with our foodservice partners." said Bret Weaver, President and CEO of CSM North America.

Atlanta-headquartered CSM Bakery Products (www.csmbakeryproducts.com is the secret ingredient behind many of the country’s most successful retail food operations. Our people offer insights, expertise and passion, as well as strong partnerships with in-store bakeries, retailers, foodservice operators and distributors. The company delivers an alluring sweet goods portfolio featuring cakes, icings, muffins and cookie dough. CSM provides innovative business solutions derived from global expertise and a distinguished mosaic of heritage brands including Brill, Multifoods and Henry & Henry. CSM Bakery Products creates the treats that delight consumers and earn their loyalty every day.