Press Release: CSM Bakery Products Continues To Raise The Bar By Expanding Their Buttercreme Offering

Introducing Brill Icing Fusions - a Sweet Evolution

CSM Bakery Products Continues To Raise The Bar By Expanding Their Buttercreme OfferingAtlanta – October 1, 2013 – CSM Bakery Products (www.csmbakeryproducts.comhas added three exciting flavors to their market-leading buttercreme offering. With these new flavors, Brill is elevating the indulgence of buttercreme icing by adding bits of cookie, candy or fruit. The first of these innovative additions include Cookies N’ Crème, Mint Cookies N’ Crème and Confetti Icing Fusions. 

 “Brill Icing Fusions are a great way for retailers to create a unique bakery offering for their shoppers,” said Patrick Mayhew, senior product marketing manager. “It’s a one of a kind product and is perfect for retailers to use for icing cakes or cupcakes but can also be used to fill donuts, decorate cookies and more. We pride ourselves on icing expertise and continue to evolve our customers’ offerings by enhancing the flavor and indulgence of our icings." 

According to CSM Bakery Products’ Cake Attitude and Usage Study, consumer preference for buttercreme is more than double that of whipped topping. Consumer behavior also shows that people frequently choose desserts and sweet treats to celebrate special occasions and for every day, "just-because" rewards. When used to create a favorite dessert or treat, these distinctive icings are sure to entice buttercreme lovers with a new taste experience in every bite.

Cookies N’ Crème combines quality Brill buttercreme with pieces of chocolate cookies. Offering this flavor in a buttercreme format closely resembles the filling in chocolate sandwich cookies that consumers love. Mint Cookies N’ Crème is a new take on the traditional favorite and was inspired by the popularity of this exhilarating ice cream flavor. Confetti packs a party of bright candy sequins perfect for any celebration and has the birthday cake flavor that both kids and adults crave. Each variety has zero grams of trans fat per serving.

“These new icings are exciting because they open the door to endless creativity and fun applications that go beyond that of traditional buttercreme icings," said Lynn Kuczajda, corporate culinary manager. “Brill Icing Fusions allow retailers to add decorating flair and create more options with a unique twist that will visually appeal to shoppers, excite their palettes and have them coming back for more.

For more information, contact your CSM Bakery Products Representative, call 800-241-8526 or visit

Atlanta-headquartered CSM Bakery Products ( is the secret ingredient behind many of the country’s most successful retail food operations. Our people offer insights, expertise and passion, as well as strong partnerships with in-store bakeries, retailers, foodservice operators and distributors. The company delivers a comprehensive, alluring sweet goods portfolio; innovative business solutions derived from global expertise; and a distinguished mosaic of heritage brands, including Brill, Multifoods and Henry & Henry. CSM Bakery Products provides innovative solutions and creates the treats that delight consumers and earn their loyalty every day.