Press Release: Whole Grain Greek Yogurt Muffins

Delicious Flavors, Wholesome Ingredients, Makes Perfect Sense.

WHOLE GRAIN GREEK YOGURT MUFFINSAtlanta – September 25, 2013 – CSM Bakery Products (www.csmbakeryproducts.com) has launched their Deliciously Wholesome Collection. The new, high-quality muffin line pairs the goodness of whole grains and Greek yogurt with some of the most popular fruit flavors. The muffins are available in four delicious, fruit-packed varieties – Lemon Blueberry, Multiberry, Cranberry Orange and Banana.

Consumers are becoming increasingly ingredient focused, and whole grain options continue to grow in demand. According to CSM Bakery Products Better for You Study, consumers are not only interested in more whole grain products, they are actually buying them as well.

"Sweet bakery consumers are looking for wholesome ingredients to be added to their food without sacrificing taste,” said Michelle Spohnholz, vice president of marketing. “We have created these new muffins by combining the popularity, great taste and moisture of Greek yogurt with the benefits of whole grains in a muffin that still delivers on the deliciousness that consumers have come to expect.”

“The Deliciously Wholesome Collection provides a great solution for consumers trying to balance nutrition with a busy lifestyle,” said Pauline Feddo, senior product marketing manager. “It’s smart eating for people on the go helping to drive impulse purchases and frequency from consumers for any retail muffin program.”

Each variety has earned the Whole Grain seal and has 16g or more of whole grains per serving. The Deliciously Wholesome Collection is available in a convenient thaw and sell format that is bulk-packed for merchandising flexibility.

For more information, contact your CSM Bakery Products Representative, call 800-241-8526 or visit www.csmbakeryproducts.com.

Atlanta-headquartered CSM Bakery Products (www.csmbakeryproducts.com) is the secret ingredient behind many of the country’s most successful retail food operations. Our people offer insights, expertise and passion, as well as strong partnerships with in-store bakeries, retailers, foodservice operators and distributors. The company delivers a comprehensive, alluring sweet goods portfolio; innovative business solutions derived from global expertise; and a distinguished mosaic of heritage brands, including Brill, Multifoods and Henry & Henry. CSM Bakery Products provides innovative solutions and creates the treats that delight consumers and earn their loyalty every day.