Press Release: Foodservice Broker

CSM BAKERY PRODUCTS SELECTS ADVANTAGE WAYPOINT AS SINGLE SOURCE FOODSERVICE BROKER NATIONWIDE

ATLANTA – April 1, 2013CSM Bakery Products announced that they have selected Advantage Waypoint as their nationwide foodservice broker. The change to the single-source broker went into effect April 1, 2013.

“While the decision to end our relationships with our existing brokers was a difficult one, we are excited to have Advantage Waypoint represent us on a national basis," said Alfredo Ortiz, Vice President of Foodservice Sales at CSM Bakery Products. "This will ensure that our customers are provided the best and most consistent service possible to better help drive the businesses of our customers."

To obtain further information about CSM Bakery Products' sweet goods portfolio, call 800-241-8526 or visit www.csmbakeryproducts.com

Atlanta-headquartered CSM Bakery Products (www.csmbakeryproducts.com) is the secret ingredient behind many of the country’s most successful retail food operations. Our people offer insights, expertise and passion, as well as strong partnerships with in-store bakeries, retailers, foodservice operators and distributors. The company delivers a comprehensive, alluring sweet goods portfolio; innovative business solutions derived from global expertise; and a distinguished mosaic of heritage brands, including Brill, Multifoods and Henry & Henry.  CSM Bakery Products provides innovative solutions and creates the treats that delight consumers and earn their loyalty every day.