Press Release: Cake Truffles

CSM BAKERY PRODUCTS INTRODUCES
CAKE TRUFFLES

Brill Brand Leverages the Superior Formulations of Cake and Icing with Cake Truffles

ATLANTA – June 6, 2012CSM Bakery Products has created the latest rage in cake by combining our superior cake and icing to craft cake truffles by Brill. The decadent, boutique pleasures are more than just a trendy new cake form - they evoke an upscale experience for your customers in their favorite nostalgic flavors. New to the category, Brill’s cake truffles are decadent spheres of deliciously moist cake bits and indulgent frosting, covered with a ganache-style coating.

Due to their smaller, bite-sized shape, cake truffles appeal to consumers’ wallets and wasitlines while also sweetening the deal for in-store bakeries and foodservice operators by providing a new, innovative solution that drives sales and reduces the cost of labor.

“The variety, versatility and size of these novelties allow for an enjoyable consumer experience that is bite-sized, yet fulfilling,” says Elizabeth King, Consumer Insights Manager, Cake Category, CSM Bakery Products. “It’s your favorite cake flavors in a single, decadent bite.”

“The cake category is an anchor of strength for in-store bakeries and mini-dessert popularity continues to soar in foodservice,” says Michelle Spohnholz, Vice President of Marketing, CSM Bakery Products. “Cake truffles are the perfect solution for these two markets.”

“Cake truffles are part of our efforts to continually commercialize innovative products,” says Spohnholz. “There is a strong link to consumer needs for indulgence and convenience and an indirect link to the area of health and wellness as consumers look to small indulgences as a method for meeting health goals. Cake truffles are a great way to bring these ideas together.”

Flavors of these cake truffles by Brill are triple chocolate, peanut butter pecan and red velvet, plus two more flavors are coming soon – German chocolate and carrot. To order our fabulous cake truffles or obtain further information, call 800-241-8526 or visit
www.csmbakeryproducts.com.

About CSM Bakery Products:

CSM Bakery Products has an extensive research and development department with locations in Atlanta and Minneapolis. In addition, the organization has access to a network of Global Innovation Centers through its Amsterdam-based parent company, CSM, the world’s largest supplier of bakery products and a leading player in natural food preservation and green chemicals.

Atlanta-headquartered CSM Bakery Products is the secret ingredient behind many of the country’s most successful retail food operations. Our people offer insights, expertise and passion, as well as strong partnerships with in-store bakeries, retailers, foodservice operators and distributors. The company delivers a comprehensive, alluring sweet goods portfolio; innovative business solutions derived from global expertise; and a distinguished mosaic of heritage brands, including Brill, Multifoods and Henry & Henry. CSM Bakery Products provides innovative solutions and creates the treats that delight consumers and earn their loyalty every day.